2 Strong Ways To promote your music To The world

There are too many dated articles out there which talk about promoting your music. Many of them simply share old information which didn’t work that well at it’s peak. Many of them give smaller results than they’re worth.

Today though, I’m going to cover 2 things you can do to better promote your music. Marketing your music is essential if you want to get your name out there and actually start making money from your talent, so if these are some of your aims, be sure to read and implement as much of this guide as humanly possible. In other words, all of it.

And if you find it useful, please share it with friends or talk about it on your website. So, let’s get into the promotion tips.

1. Market Yourself As A Business To Business Musician

Ok, so here’s a huge tip I can give you:

Instead of focusing all of your efforts on reaching out to all your fans individually, focus a lot more of your efforts on building up good relationships with other businesses!

So I know some of you will be wondering what I mean by this. What I mean is that you should spend a good portion of your time contacting event organizers, radio stations, websites that cover your genre of music in some way, TV channels, DJs, musicians who are more established than you, and the like.

What do all of the above have in common? They have a much bigger audience than you, and within their audiences are people who will fit into your ideal fan base!

While a lot of musicians spend lots of time grinding it out trying to make new fans one by one, more successful and full time musicians often spend more time building up relationships with people who can get their music out there better than they can. The thing is, if you get in good with bigger companies and they recommend you to their audience, you’ll get a lot more exposure from that one article / event / show / interview than you would from spending a month on Facebook and Twitter trying to get new fans from scratch. That’s why it’s worth investing time and effort into forming these kinds of relationships.

Now I’m not saying don’t market to fans individually. You should, but usually only once they’re already on your social sites and mailing list. In terms of actually getting people to hear you the first time around, getting other established businesses to promote you is one of the best ways to go about doing this. So switch your target audience and start focusing more of your efforts on other businesses. And remember, as a musician, you are a business!

2. Focus A Good Portion Of Your Time On Gigging

Gigging is one of those golden activities every musician should be doing! Not only can it be great for raising awareness of your brand, but it can also be monetized in multiple ways, and help you build a strong relationship with your core audience.

Now playing gigs isn’t anything new or ‘out there’. That said, it’s something that works, and works well.

In terms of promotion, some of the best gigs you can do are events which have other acts in your genre also playing at the event. This will mean the audience will contain one or two types of people who you’ll want to target:

Fans of other musicians in your genre, or
Fans of your genre in general.
For gaining NEW fans, this is the kind of audience you want! While for increased revenue you’d want to put on your own gigs and make it all about you, you won’t get very many people first discovering your music at these kind of gigs. Because of this, they won’t do much in terms of increasing your fanbase. When playing at shows with multiple artists however, you have a good chance to get your music in front of new targeted music fans.